http://www.sunbelt-usa.com/ Subscribe and get the latest articles to help you improve your Sales, Direct Mail, Marketing and Internet Marketing campaigns 2008-10-27 08:46:55 http://www.sunbelt-usa.com/blog/article.php?id_art=178 2008-10-27 08:46:55 http://www.sunbelt-usa.com/blog/article.php?id_art=178 Selling to the business buyer is not as different as some would have you believe. Business buyers are just people, with the same problems, fears, feelings, and dreams as everyone else. However, they are particularly busy. They are often not spending their http://www.sunbelt-usa.com/blog/article.php?id_art=177 2008-10-13 10:29:00 http://www.sunbelt-usa.com/blog/article.php?id_art=177 If you expect to achieve sustained growth for your Web business and you don't have a plan in place to get you there, you might as well forget it. Growing a profitable Web Business is a strategic process that requires long range vision, careful planning, p http://www.sunbelt-usa.com/blog/article.php?id_art=176 2008-10-02 09:40:02 http://www.sunbelt-usa.com/blog/article.php?id_art=176 In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales. http://www.sunbelt-usa.com/blog/article.php?id_art=175 2008-09-10 08:03:06 http://www.sunbelt-usa.com/blog/article.php?id_art=175 Every person in America has bought something that either broke or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel l http://www.sunbelt-usa.com/blog/article.php?id_art=174 2008-09-02 09:32:59 http://www.sunbelt-usa.com/blog/article.php?id_art=174 How can you bring in more customers for your business than you're getting through print, radio or local TV advertising? The answer for many businesses is direct mail. http://www.sunbelt-usa.com/blog/article.php?id_art=173 2008-08-15 08:26:09 http://www.sunbelt-usa.com/blog/article.php?id_art=173 A brochure should not be an illustrated version of your letter. Your letter is a sales pitch, meant to be read generally in sequence from beginning to end. It should make a personal, emotional connection. And it should make a promise and ask for the order http://www.sunbelt-usa.com/blog/article.php?id_art=172 2008-08-13 15:40:23 http://www.sunbelt-usa.com/blog/article.php?id_art=172 There is one tried and true cliche in getting income for your website: That is website traffic. Bottom line. If no one visits your site, it hardly stands a chance of producing an income. Many sites have tried and failed in doing so, and this results to th http://www.sunbelt-usa.com/blog/article.php?id_art=171 2008-06-18 07:34:39 http://www.sunbelt-usa.com/blog/article.php?id_art=171 Testing your website pages, especially landing pages, squeeze pages and sales pages is one of the most profitable things you can do to tweak your pages and gain higher conversions. On top of that, you can learn more about copywriting though split tests an http://www.sunbelt-usa.com/blog/article.php?id_art=170 2008-06-11 07:57:27 http://www.sunbelt-usa.com/blog/article.php?id_art=170 One of the primary advantages of using direct mail is your ability to "divide and conquer." Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases http://www.sunbelt-usa.com/blog/article.php?id_art=169 2008-06-09 07:52:37 http://www.sunbelt-usa.com/blog/article.php?id_art=169 If marketing is, indeed, a mind game – and it is – then doesn’t it make sense to study the mind and be ever aware of what is going on inside your customer’s head? After all, your company is only a collection of thoughts in the gray matter of every